If you’re a talented, young basketball player in the US college system, keep your eyes peeled. Chances are that Panini is watching you!
Panini announced this past week that it has entered into an exclusive relationship with John Wall, the first overall pick in this year’s NBA Draft. As part of the relationship, Panini will hold exclusive rights to Wall’s signature for both trading cards and memorabilia. In addition, Panini will include Wall’s image on Panini packaging and will utilize Wall in promotional appearances.
Wall, a player at the University of Kentucky, decided to forgo his final three seasons of collegiate eligibility after being named both the 2010 SEC Tournament MVP and SEC Player of the Year. In addition, the NBA named Wall 2010 Las Vegas Summer League Most Outstanding Player. His first NBA cards will be included in Panini’s 2010 NBA Prestige product, set to arrive in stores at the end of September.
“I’m excited to be joining the Panini team,” said Washington Wizards rookie John Wall. “We’ve got a great group of rookies representing Panini with Evan Turner and Wesley Johnson joining me. With last year’s rookies Tyreke Evans and Brandon Jennings having great seasons we look forward to making our own noise and helping to grow the trading card category and getting kids excited about collecting again.”
Panini recently made news by announcing exclusive agreements with 76ers rookie Evan Turner and Minnesota Timberwolves rookie Wesley Johnson. In advance of Panini’s first season as the exclusive trading card for the NBA in 2009-10, Panini signed NBA Rookie of the Year, Tyreke Evans, Brandon Jennings, and the first pick of the 2009 NBA Draft, Blake Griffin.
“We are excited to be adding John Wall to the Panini team as one of our exclusive athletes,” said Mark Warsop, CEO Panini America, Inc. “We identified John as someone we thought fit well with the Panini brand and his success during the NBA’s Las Vegas Summer League has us excited for the start of the season. We feel that John, Evan (Turner) and Wesley (Johnson) will help bring excitement to trading card collectors worldwide.”



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