After many years of being one of Upper Deck’s big draws, Mr. Hockey will now be found in In The Game products.

Collectors can expect to find autograph and game-used memorabilia cards of Gordie Howe starting with 2011-12 Heroes and Prospects from In The Game which releases on February 23, 2012.

“It has been several years since Mr. Howe was prominently featured as part of In The Game’s products and we are incredibly pleased to be working with him once again,” said company President Dr. Brian Price. “Our working relationship goes back even farther than that and collectors will be pleased to have an opportunity to get more cards of one of hockey’s greatest icons.”

2011-12 ITG Heroes and Prospects is currently available for pre-order at Canada Card World along with many other great products from In The Game.