When a product as highly regarded as 2011-12 Crown Royale Hockey releases, a normal episode of Panini Unwrapped simply just won’t do. No, for a product like this, Panini brought out the big guns.

Panini America’s Tracy Hackler is joined in this four-box episode of Panini Unwrapped by Director of Product Development Karvin Cheung, NHL Brand Manager Al Muir, and NHL Assistant Brand Manager Tim Trout.

2011-12 Crown Royale Hockey from Panini is available for order at Canada Card World.